retail-strategy-152 – Tips for Incorporating Your Brand Into Your Products
How to Incorporate Your Brand Into Products
As a brand, you want to always make sure customers know who you are. If your products aren’t clear about this, buyers might overlook it. Surprisingly, this could cause them to not remember your company when looking for a specific product.
You want to remain in a buyer’s mind but you also don’t want to go overboard. If you plaster your name over everything, it can look weird. It might also deter some from purchasing your products.
If you’re looking for some distinctive product merchandise ideas, keep reading. You’ll discover why displaying your name is important and some interesting ways to market your company.
Why is Showing Off Your Brand Important?
Some companies might think that displaying their brand name is rather obnoxious. If overdone it can be, but it produces trust.
When a customer has a positive experience with your brand, they’ll look for your name. This is because they trust it. This in return builds brand loyalty.
As you build and maintain a base, it also shows your competition that you’re serious. This helps you stand out from them, especially if it’s a crowded field.
7 Tips to Incorporate Your Brand Into Your Products
1. Show Your Brand’s Personality
One of the best ways to mix your brand into products is to ensure that it displays your company’s personality. Do you emphasize a calm minimalist atmosphere or something more vibrant and energetic?
Understanding what your company’s identity is will help you find the right elements to include. This ranges from the font to the color palette. Be sure though that the script and hues match each other. You don’t want to use a light font against a light tint. This creates low contrast and can be tricky to read.
If you’re not sure where to start, step back and reflect. What is your brand about? For instance, if you’re trying to sell a basic home goods product, you want your personality to be simple yet authoritative. This shows your product gets the job done and is the best compared to the competition.
2. Be Consistent
Some brands try to keep things fresh by changing up their brand’s theme now and then. This isn’t bad if you slightly do it after years of being in service. But annually doing this can confuse people. This can make them less likely to buy from you.
To prevent this, carefully consider your product merchandising ideas. If you’re not sure if something will work, ask around. Have a test group write down their thoughts about how your brand looks on certain products. You can then use this information to adjust stuff.
You want to make sure that once you use something, you build on it. Consistency is key to people remembering your brand through your products.
3. Watch the Placement
While you can put your name directly front and center, sometimes this isn’t always catchy. Instead, consider its placement. Be creative with how you display it. The name should be visible, but it doesn’t necessarily have to be straightforward.
Ideally, place your brand logo at the top of your product. This leaves room below for art and product descriptions. Check that your logo is easy to read but not too large or small.
Make sure to also not crop your logo. Some brands try to zoom in and cut part of the logo out to look interesting. You might think this looks edgy, but it actually makes it look like you misplaced it.
Apart from this, consider placement shapes. For instance, a square might look like a stamp and a circle could appear like a seal. These might seem irrelevant but they create a special look that shows off authority and creativity.
4. Utilize QR Codes
A QR code is a 2-D barcode that you can scan with a device, like a smartphone. Adding it to your product is a great way to further interest in your brand. People can quickly scan it and then be brought to your site.
This is an excellent option to try if you don’t want to clutter your product’s looks. You can just add your brand’s name and put a QR code near it. Be sure to put it in an obvious place though or design the outside so it points to it.
A cool thing about QR codes is that you can incorporate your brand’s logo into them. You can hide it faintly behind the barcode. This yet again is another way to bring brand awareness.
If you don’t want to add your logo, design the code in a shape that matches something you sell. This could be a wine glass or a lamp. This shows creativity and often catches someone’s eye.
5. Include Easter Eggs
These are secretive ways to blend your brand name into something other than your product. If you plan to ship your product out, wrap it in paper with your logo on it. This creates a nice gift but also still shows off your brand.
You might also include a business card or small gifts if a customer buys something of a certain amount. These show appreciation while also getting your name out more.
You could even add a special QR code to an exclusive discount code after someone buys something. This encourages customers to keep purchasing because they’ll get something in return. It also makes things fun because you can surprise shoppers with unique deals.
6. Add a Slogan
As you market your product, you’ll find it might be beneficial to include a slogan. This adds more character to your brand. It also helps people remember your name better. A quick line or jingle plays a major role sometimes in whether someone remembers you. The quirkier and cleverer it is, the more likely people won’t forget.
If you don’t have a slogan, brainstorm ideas.
- Keep things short. You want your slogan to only be a few memorable words.
- Include your brand name in it. This further emphasizes your company.
- Use it to motivate people. This doesn’t just have to be to buy from you, but to positively impact their life.
Make sure the slogan reflects your brand’s voice. You don’t want to use words that don’t encompass who you are as a company. In other words, if you’re trying to reach an older market, you don’t necessarily want to use trendy modern slang.
7. Give Out Samples
One excellent method to let your brand be known is to provide product samples. These don’t have to be excessive. They’re just meant to thank customers or to further market a product.
While samples might seem like a wasteful investment, it does some good for you. One of its best qualities is that you can use them for customer insight. You could give a sample to people in exchange for an honest review of the product. This lets you see if your brand’s logo and theme work well for your product.
If you find samples work, consider changing things up occasionally. Give out different samples to grow interest. Doing this further intrigues customers and keeps them active with your brand.
Incorporating your brand into your products isn’t as difficult as it might seem. With this information, you can easily find unique ways to do so.
For more information, please refer to the following pages:
- How to Make a Brand That Customers Recognize
- Guide for Making Your Products Stand Out
- How to Optimize Your Store Layout
- What Is the Business Strategy Behind a Pop-up Store?
- Why Is Retail Merchandising Important?
- What Is a Merchandising Job?
- Steps for Merchandising Your Products
- How to Put the Customer First in Your Products
- 10 Reasons an Optimized Store Layout Leads to More Sales
- How to Organize Your Retail Displays
- How to Boost In-Store Brand Engagement